Go Magpie is operated by APP-VENTURE-UK LTD, Company No. 12241361, VAT No. 336092408. Email: shop@gomagpie.co.uk. Tel: +44 (0)1929 208 526.
Privacy policy
This policy explains how we collect, use, store and protect personal information when you visit our website, place an order, contact us, create an account, sign up to updates or otherwise use our services.
APP-VENTURE-UK LTD is the data controller responsible for personal information collected through this website. We aim to handle personal information lawfully, fairly and transparently in accordance with UK data protection law, including the UK GDPR and Data Protection Act 2018.
If you have questions about this policy or how we use your information, please contact us.
Information we collect
We may collect and process:
- Identity details such as your name.
- Contact details including email, telephone, billing address and delivery address.
- Order information including products purchased, order numbers, delivery, returns and customer-service records.
- Payment-related information such as payment status and transaction references. Full card details are normally handled by third-party payment providers rather than stored by us.
- Account details such as username, password information, saved addresses and account preferences where an account is created.
- Communications you send through forms, email, reviews, comments or support enquiries.
- Technical information including IP address, browser, device, operating system, visited pages, referring website, cookies and similar technologies.
- Marketing preferences and opt-in or opt-out choices.
How we collect your information
We collect information directly from you when you place an order, complete a form, create an account, contact us, leave a review, subscribe to updates or otherwise interact with the website.
Technical information may also be collected automatically through cookies, server logs, analytics tools, security tools and spam-detection services.
How we use your information
- Process and fulfil orders.
- Take payment and manage refunds, returns, cancellations and chargebacks.
- Arrange delivery, collection, installation or customer support where applicable.
- Create and manage customer accounts.
- Respond to enquiries, complaints, warranty issues and support requests.
- Provide order updates and service messages.
- Detect and prevent fraud, abuse, spam, security incidents and unauthorised access.
- Maintain, improve and secure our website.
- Keep accounting, tax, legal and business records.
- Send marketing communications where legally permitted.
- Comply with legal, regulatory and contractual obligations.
Our lawful bases for using your information
Depending on the circumstances, we may rely on contract, legal obligation, legitimate interests or consent. For example, contract is used when information is required to process and deliver an order; legal obligation can apply to tax or accounting records; legitimate interests can apply to fraud prevention and operating the website; and consent may be used for certain marketing or non-essential cookies.
Orders, payments & delivery
When you place an order, we use relevant personal information to confirm the order, process payment, arrange delivery, provide updates, manage customer service and deal with returns, refunds, cancellations, warranties or disputes.
Relevant information may be shared with payment providers, delivery companies, couriers, suppliers, manufacturers, installers, repair agents or other service providers where necessary to fulfil the order or provide support.
Contact forms, reviews & comments
If you contact us by form, email, telephone or another communication method, we collect the information you provide so that we can respond and keep appropriate records.
If reviews or comments are enabled, information submitted may be combined with IP address and browser user-agent data for spam detection and website security. An anonymised email hash may be shared with Gravatar where that service is used.
Cookies & similar technologies
Cookies help the website operate, improve security, remember preferences, measure performance and, where enabled, support marketing or analytics.
Necessary cookies can include basket, checkout, security, login and account cookies. Non-essential cookies such as analytics or advertising cookies should only be used where appropriate consent has been given.
Login-related cookies may be set when you access or use customer account services. If you choose “Remember me”, the login may persist for longer. Logging out removes or invalidates the relevant login session.
Marketing communications
We may send marketing where you have opted in or where we are otherwise legally permitted to do so. You can opt out using an unsubscribe link, changing preferences or contacting us. Service messages needed for orders, accounts, delivery, returns, refunds or warranties can still be sent even if you opt out of marketing.
Who we share your information with
- Payment processors and fraud-prevention providers.
- Delivery companies, couriers, suppliers, manufacturers, installers and repair agents.
- Hosting, IT, security, analytics, email and customer-service providers.
- Professional advisers such as accountants, insurers and legal advisers.
- Government bodies, regulators, law-enforcement agencies, courts or other authorities where required by law.
- Spam-detection and website-security services.
International transfers
Some service providers may process personal information outside the United Kingdom. Where this happens, we take steps designed to ensure appropriate safeguards are in place, such as adequacy arrangements or approved contractual protections where required.
How long we keep your information
We keep personal information only for as long as reasonably necessary to provide services, manage orders and returns, meet legal and accounting obligations, resolve disputes, prevent fraud and enforce agreements.
Order, payment, refund, tax and accounting records are usually retained for up to six years after the end of the relevant financial year unless a longer period is needed. Customer-service, complaint, warranty and dispute records can be retained for as long as necessary to resolve the issue and for a reasonable period afterwards.
How we protect your information
We use reasonable technical and organisational measures including access controls, secure hosting, password protection, website security tools, backups and administrator-access restrictions. No website can be guaranteed completely secure, but we take appropriate steps to reduce risk.
Your data-protection rights
Depending on the circumstances, you may have rights to access, correct, erase or restrict personal information; object to certain uses; request data portability; withdraw consent; and complain to the Information Commissioner’s Office.
These rights are not absolute and may depend on why we hold the information. To make a request, contact us. We may need to verify your identity before responding.
Complaints
If you are unhappy with how we use personal information, please contact us first so that we can try to resolve the issue. You also have the right to complain to the Information Commissioner’s Office.
Where your data is sent
Website visitor, order, account, form, review and security data may be processed by trusted service providers that help us operate the website and provide services, including hosting, payment, delivery, email, analytics, spam-detection and security providers.
Changes to this privacy policy
We may update this policy from time to time to reflect changes to our website, services, suppliers, legal requirements or business operations. The latest version will be published on this page.
Last updated: 9 May 2026
