Privacy Policy
This Privacy Policy explains how Go Magpie collects, uses, stores and protects your personal information when you visit our website, place an order, contact us, create an account, sign up to updates, or otherwise use our services.
Go Magpie is operated by APP-VENTURE-UK LTD. For the purposes of UK data protection law, APP-VENTURE-UK LTD is the data controller responsible for the personal information collected through this website.
Business details:
Go Magpie – APP-VENTURE-UK LTD
Company No. 12241361
VAT No. 336092408
Email: shop@gomagpie.co.uk
Tel: +44 (0)1929 208 526
We are committed to handling your personal information lawfully, fairly and transparently in accordance with UK data protection law, including the UK General Data Protection Regulation and the Data Protection Act 2018.
If you have any questions about this Privacy Policy or how we use your personal information, please contact us using the details above or through our Contact page.
Information We Collect
We may collect and process the following types of personal information:
- Identity details, such as your name.
- Contact details, such as your email address, phone number, billing address and delivery address.
- Order details, such as the products you purchase, order number, delivery information, returns information and customer service records.
- Payment-related information, such as payment status and transaction references. We do not usually store full card details, as card payments are processed by third-party payment providers.
- Account details, such as username, password information, saved addresses and account preferences, where you create an account.
- Communication details, such as messages you send through our contact forms, emails, reviews, comments or customer service enquiries.
- Technical information, such as your IP address, browser type, device information, operating system, pages visited, referring website, cookies and similar technologies.
- Marketing preferences, such as whether you have opted in or opted out of receiving marketing communications.
How We Collect Your Information
We collect information directly from you when you place an order, complete a form, create an account, contact us, leave a review, subscribe to updates or otherwise interact with the website.
We may also collect technical information automatically when you use the website, including through cookies, server logs, analytics tools, security tools and spam detection services.
How We Use Your Information
We use your personal information for the following purposes:
- To process and fulfil your orders.
- To take payment and manage refunds, returns, cancellations and chargebacks.
- To arrange delivery, collection, installation or customer service support where applicable.
- To create and manage customer accounts.
- To respond to enquiries, complaints, warranty issues and support requests.
- To provide order updates and service messages.
- To detect and prevent fraud, abuse, spam, security incidents and unauthorised access.
- To maintain, improve and secure our website.
- To keep accounting, tax, legal and business records.
- To send marketing communications where we are legally allowed to do so.
- To comply with legal, regulatory and contractual obligations.
Our Lawful Bases for Using Your Information
Under UK data protection law, we must have a lawful basis for using your personal information. Depending on the situation, we may rely on one or more of the following lawful bases:
- Contract: where we need to use your information to process your order, deliver goods, provide customer support, manage returns or otherwise perform our contract with you.
- Legal obligation: where we need to keep records or comply with tax, accounting, consumer protection, product safety or other legal requirements.
- Legitimate interests: where we use your information to run and protect our business, improve our website, prevent fraud, respond to enquiries, manage disputes, recover debts or maintain business records, provided your rights do not override those interests.
- Consent: where we ask for your permission, for example for certain marketing communications or non-essential cookies. You can withdraw consent at any time.
Orders, Payments and Delivery
When you place an order, we use your personal information to confirm the order, process payment, arrange delivery, provide updates, manage customer service enquiries and deal with returns, refunds, cancellations, warranty issues or disputes.
We may share relevant information with payment providers, delivery companies, couriers, suppliers, manufacturers, installers, repair agents or other service providers where this is necessary to process and fulfil your order or provide support.
Contact Forms, Reviews and Comments
If you contact us through a form, by email, by phone or through another communication method, we collect the information you provide so that we can respond to your enquiry and keep appropriate records.
If reviews or comments are enabled on the website, we may collect the information shown in the review or comment form, together with your IP address and browser user agent string to help with spam detection and website security.
An anonymised string created from your email address, sometimes called a hash, may be provided to the Gravatar service to check whether you use it. The Gravatar service privacy policy is available at https://automattic.com/privacy/. After approval of your comment, your profile picture may be visible to the public in the context of your comment.
Cookies and Similar Technologies
Our website uses cookies and similar technologies. Cookies are small files placed on your device which help the website work, improve security, remember preferences, measure performance and, where enabled, support marketing or analytics.
Some cookies are necessary for the website to work properly, such as basket, checkout, security, login and account cookies. These are usually set without consent because they are needed to provide the service you request.
Non-essential cookies, such as analytics, advertising, affiliate tracking or certain third-party cookies, should only be used where you have given appropriate consent. You can manage cookies through your browser settings and, where available, through our cookie banner or cookie preferences tool.
If you visit a login page, the website may set a temporary cookie to check whether your browser accepts cookies. This cookie contains no personal data and is normally removed when you close your browser.
When you log in, the website may set cookies to save your login information and screen display choices. Login cookies usually last for a limited period, and if you select “Remember Me”, your login may persist for longer. If you log out, login cookies are removed.
If you edit or publish content on the website, an additional cookie may be saved in your browser. This cookie contains no personal data and simply identifies the content item that was edited.
Marketing Communications
We may send you marketing communications where you have opted in, where we are otherwise legally allowed to do so, or where the soft opt-in rules apply to existing customers. You can opt out of marketing communications at any time by using the unsubscribe link in our emails, updating your preferences, or contacting us.
We will still send service messages that are necessary for your order, account, delivery, return, refund, warranty issue or other transaction, even if you opt out of marketing.
Who We Share Your Information With
We only share personal information where necessary and appropriate. This may include sharing information with:
- Payment processors and fraud prevention providers.
- Delivery companies, couriers, suppliers, manufacturers, installers and repair agents.
- Website hosting, IT, security, analytics, email and customer service providers.
- Professional advisers, such as accountants, insurers, legal advisers and debt recovery agents.
- Government bodies, regulators, law enforcement agencies, courts or other authorities where required by law.
- Spam detection and website security services.
If you request a password reset, your IP address may be included in the reset email or used as part of the security process.
International Transfers
Some of our service providers may process personal information outside the United Kingdom. Where this happens, we will take steps designed to ensure that appropriate safeguards are in place, such as using providers in countries with adequacy regulations or using approved contractual protections where required.
How Long We Keep Your Information
We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide our services, manage orders and returns, meet legal and accounting obligations, resolve disputes, prevent fraud and enforce our agreements.
Order, payment, refund, tax and accounting records are usually kept for up to six years after the end of the relevant financial year, unless a longer period is required for legal, tax, dispute or regulatory reasons.
Customer service, complaint, warranty and dispute records may be kept for as long as needed to deal with the issue and for a reasonable period afterwards in case of follow-up queries, legal claims or regulatory requirements.
For users who register on our website, we store the personal information provided in their user profile for as long as the account remains active or as long as needed for legitimate business, legal or security reasons. Users can usually see, edit or delete their personal information at any time, except they may not be able to change their username. Website administrators can also see and edit that information.
If you leave a review or comment, the review or comment and its metadata may be retained so that we can recognise and approve follow-up comments automatically and maintain the integrity of website content.
How We Protect Your Information
We use reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure. These measures may include access controls, secure hosting, password protection, website security tools, backups and staff or administrator access restrictions.
No website or online service can be guaranteed to be completely secure, but we take appropriate steps to reduce risk and protect the information we hold.
Your Data Protection Rights
Depending on the circumstances, you may have the following rights under UK data protection law:
- The right to access the personal information we hold about you.
- The right to ask us to correct inaccurate or incomplete information.
- The right to ask us to erase your personal information.
- The right to ask us to restrict how we use your personal information.
- The right to object to certain uses of your personal information.
- The right to data portability, where applicable.
- The right to withdraw consent where we rely on consent.
- The right to complain to the Information Commissioner’s Office.
These rights are not absolute and may depend on the lawful basis we rely on and the reason we hold the information. For example, we may need to keep certain information for legal, accounting, fraud prevention, dispute or regulatory reasons.
To make a request about your personal information, please contact us using the details above or through our Contact page. We may need to verify your identity before responding.
Complaints
If you are unhappy with how we use your personal information, please contact us first so that we can try to resolve the issue.
You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection. You can find more information at https://ico.org.uk/.
Where Your Data Is Sent
Website visitor, order, account, form, review and security data may be processed by trusted service providers who help us operate the website and provide our services. This may include hosting providers, payment providers, delivery partners, email providers, analytics services, spam detection services and security tools.
Visitor comments, reviews or form submissions may be checked through an automated spam detection service.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our website, services, suppliers, legal requirements or business operations. The latest version will be published on this page.
Last updated: 9 May 2026
© 2026 Go Magpie – APP-VENTURE-UK LTD. Company No. 12241361. VAT No. 336092408.